STANTON WILLIAM J. (1984). FUNDAMENTALS OF MARKETING (7TH.). MCGRAW-HILL.
Lua i Stíl Chicago (17ú heag.)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. NEW YORK: MCGRAW-HILL, 1984.
Lua MLA (9ú heag.)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. MCGRAW-HILL, 1984.
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