APA-referens (7:e uppl.)

STANTON WILLIAM J. (1984). FUNDAMENTALS OF MARKETING (7TH.). MCGRAW-HILL.

Chicago-referens (17:e uppl.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. NEW YORK: MCGRAW-HILL, 1984.

MLA-referens (9:e uppl.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. MCGRAW-HILL, 1984.