APA (7th ed.) Citation

RINES MICHAEL EDT. (1981). MARKETING HANDBOOK (2ND.). GOWER.

Chicago Style (17th ed.) Citation

RINES MICHAEL EDT. MARKETING HANDBOOK. 2ND. ENGLAND: GOWER, 1981.

MLA (9th ed.) Citation

RINES MICHAEL EDT. MARKETING HANDBOOK. 2ND. GOWER, 1981.