Cita APA (7th ed.)

KIM W CHAN. (2005). BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS.

Cita Chicago (17th ed.)

KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.

Cita MLA (9th ed.)

KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS, 2005.