KIM W CHAN. (2005). BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS.
Chicago-Zitierstil (17. Ausg.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.
MLA-Zitierstil (9. Ausg.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.