KIM W CHAN. (2005). BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS.
Παραπομπή σε μορφή Chicago (17η εκδ.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.
Παραπομπή σε μορφή MLA (9th εκδ.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS, 2005.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.