KIM W CHAN. (2005). BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS.
Chicago-viite (17. p.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.
MLA-viite (9. p.)KIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS, 2005.
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