KIM W CHAN. (2005). BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS.
Citação norma ChicagoKIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.
Citação norma MLAKIM W CHAN. BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT. HARVARD BUSINESS SCHOOL PRESS, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.