BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

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Bibliographic Details
Main Author: KIM W CHAN
Format: Book
Published: BOSTON HARVARD BUSINESS SCHOOL PRESS 2005
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant by Kim, W. Chan

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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant by Kim, W. Chan

Published 2005
Book