MORRISON M A. (2002). USING QUALITATIVE RESEARCH IN ADVERTISING: STRATEGIES, TECHNIQUES AND APPLICATIONS. SAGE PUBLICATIONS.
Čikaški stil citiranja (17. izdanje)MORRISON M A. USING QUALITATIVE RESEARCH IN ADVERTISING: STRATEGIES, TECHNIQUES AND APPLICATIONS. NEW DELHI: SAGE PUBLICATIONS, 2002.
MLA način citiranja (9. izdanje)MORRISON M A. USING QUALITATIVE RESEARCH IN ADVERTISING: STRATEGIES, TECHNIQUES AND APPLICATIONS. SAGE PUBLICATIONS, 2002.
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