Cita APA (7a ed.)

KINNEAR THOMAS C. (1991). MARKETING RESEARCH AN APPLIED APPROACH (4TH.). MCGRAW-HILL.

Cita Chicago Style (17a ed.)

KINNEAR THOMAS C. MARKETING RESEARCH AN APPLIED APPROACH. 4TH. NEW YORK: MCGRAW-HILL, 1991.

Cita MLA (9a ed.)

KINNEAR THOMAS C. MARKETING RESEARCH AN APPLIED APPROACH. 4TH. MCGRAW-HILL, 1991.