APA-viite (7. p.)

KINNEAR THOMAS C. (1991). MARKETING RESEARCH AN APPLIED APPROACH (4TH.). MCGRAW-HILL.

Chicago-viite (17. p.)

KINNEAR THOMAS C. MARKETING RESEARCH AN APPLIED APPROACH. 4TH. NEW YORK: MCGRAW-HILL, 1991.

MLA-viite (9. p.)

KINNEAR THOMAS C. MARKETING RESEARCH AN APPLIED APPROACH. 4TH. MCGRAW-HILL, 1991.