APA (7th ed.) Citation

Walker, O. C. (2016). Marketing Strategy: A Decision-Focused Approach (7th.). McGraw -Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-Focused Approach. 7th. New Delhi: McGraw -Hill, 2016.

MLA (9th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-Focused Approach. 7th. McGraw -Hill, 2016.