APA-Zitierstil (7. Ausg.)

Walker, O. C. (2016). Marketing Strategy: A Decision-Focused Approach (7th.). McGraw -Hill.

Chicago-Zitierstil (17. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-Focused Approach. 7th. New Delhi: McGraw -Hill, 2016.

MLA-Zitierstil (9. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-Focused Approach. 7th. McGraw -Hill, 2016.