Παραπομπή σε μορφή APA (7η εκδ.)

Farris, P. W., & Pfeifer, P. P. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Farris, Paul W., και Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. New Delhi: Person Power, 2006.

Παραπομπή σε μορφή MLA (9th εκδ.)

Farris, Paul W., και Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power, 2006.