APA (7th ed.) Citation

Farris, P. W., & Pfeifer, P. P. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power.

Chicago Style (17th ed.) Citation

Farris, Paul W., and Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. New Delhi: Person Power, 2006.

MLA (9th ed.) Citation

Farris, Paul W., and Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power, 2006.