Cita APA (7a ed.)

Farris, P. W., & Pfeifer, P. P. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power.

Cita Chicago Style (17a ed.)

Farris, Paul W., y Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. New Delhi: Person Power, 2006.

Cita MLA (9a ed.)

Farris, Paul W., y Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power, 2006.