Farris, P. W., & Pfeifer, P. P. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रFarris, Paul W., और Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. New Delhi: Person Power, 2006.
एमएलए (9वां संस्करण) प्रशस्ति पत्रFarris, Paul W., और Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power, 2006.
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