Farris, P. W., & Pfeifer, P. P. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power.
芝加哥风格引文Farris, Paul W., 与 Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. New Delhi: Person Power, 2006.
MLA引文Farris, Paul W., 与 Phillip Pfeifer Pfeifer. Marketing Metrics: 50+ Metrics Every Executive Should Master. Person Power, 2006.
警告：这些引文格式不一定是100％准确.