Sethna Sharzad. Brand Building through Advertising. MBA Core, 2005.
Cita Chicago (17th ed.)Sethna Sharzad. Brand Building Through Advertising. : MBA Core, 2005.
Cita MLA (9th ed.)Sethna Sharzad. Brand Building Through Advertising. MBA Core, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.