Brand Experience and its Implications on Brand Equity

অনুরূপ উপাদানগুলি

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  অনুযায়ী: Mehta Jalpesh
  প্রকাশিত: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  অনুযায়ী: KELLER KEVIN LANE
  প্রকাশিত: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  অনুযায়ী: KELLER KEVIN LANE
  প্রকাশিত: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  অনুযায়ী: KAPFERER JEAN-NOEL
  প্রকাশিত: (2008)
• MANAGING BRAND EQUITY
  অনুযায়ী: AAKER DAVID
  প্রকাশিত: (1991)