Brand Experience and its Implications on Brand Equity
Enregistré dans:
Auteur principal: | Bakre Ankita |
---|---|
Format: | Thèse Livre |
Langue: | anglais |
Publié: |
Mumbai
NMIMS-SBM
2014
|
Sujets: | |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
-
Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
par: Mehta Jalpesh
Publié: (2016) -
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
par: KELLER KEVIN LANE
Publié: (2008) -
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
par: KELLER KEVIN LANE
Publié: (2008) -
NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
par: KAPFERER JEAN-NOEL
Publié: (2008) -
MANAGING BRAND EQUITY
par: AAKER DAVID
Publié: (1991)