Brand Experience and its Implications on Brand Equity

Gelijkaardige items

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  door: Mehta Jalpesh
  Gepubliceerd in: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  door: KELLER KEVIN LANE
  Gepubliceerd in: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  door: KELLER KEVIN LANE
  Gepubliceerd in: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  door: KAPFERER JEAN-NOEL
  Gepubliceerd in: (2008)
• MANAGING BRAND EQUITY
  door: AAKER DAVID
  Gepubliceerd in: (1991)