Brand Experience and its Implications on Brand Equity

Схожі ресурси

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  за авторством: Mehta Jalpesh
  Опубліковано: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  за авторством: KELLER KEVIN LANE
  Опубліковано: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  за авторством: KELLER KEVIN LANE
  Опубліковано: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  за авторством: KAPFERER JEAN-NOEL
  Опубліковано: (2008)
• MANAGING BRAND EQUITY
  за авторством: AAKER DAVID
  Опубліковано: (1991)