Brand Experience and its Implications on Brand Equity

مواد مشابهة

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  حسب: Mehta Jalpesh
  منشور في: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  حسب: KELLER KEVIN LANE
  منشور في: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  حسب: KELLER KEVIN LANE
  منشور في: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  حسب: KAPFERER JEAN-NOEL
  منشور في: (2008)
• MANAGING BRAND EQUITY
  حسب: AAKER DAVID
  منشور في: (1991)