Schiffman, L. G., & Wisenblit, J. (2016). Consumer Behaviour (11th.). Pearson.
Chicago Style (17th ed.) CitationSchiffman, Leon G., and Joseph Wisenblit. Consumer Behaviour. 11th. Noida: Pearson, 2016.
MLA (9th ed.) CitationSchiffman, Leon G., and Joseph Wisenblit. Consumer Behaviour. 11th. Pearson, 2016.
Warning: These citations may not always be 100% accurate.