Kotler Philip Kevin Lane Keller. (2016). Marketing Management (15ed.). Pearson Education Ltd.
Chicago Style (17th ed.) CitationKotler Philip Kevin Lane Keller. Marketing Management. 15ed. Delhi: Pearson Education Ltd, 2016.
MLA (9th ed.) CitationKotler Philip Kevin Lane Keller. Marketing Management. 15ed. Pearson Education Ltd, 2016.
Warning: These citations may not always be 100% accurate.