Kotler Philip Kevin Lane Keller. (2016). Marketing Management (15ed.). Pearson Education Ltd.
Chicago Style (17. basım) AtıfKotler Philip Kevin Lane Keller. Marketing Management. 15ed. Delhi: Pearson Education Ltd, 2016.
MLA (9th ed.) AtıfKotler Philip Kevin Lane Keller. Marketing Management. 15ed. Pearson Education Ltd, 2016.
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