Kotler Philip Kevin Lane Keller. (2016). Marketing Management (15ed.). Pearson Education Ltd.
Cita Chicago (17th ed.)Kotler Philip Kevin Lane Keller. Marketing Management. 15ed. Delhi: Pearson Education Ltd, 2016.
Cita MLA (9th ed.)Kotler Philip Kevin Lane Keller. Marketing Management. 15ed. Pearson Education Ltd, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.