Cita APA (7a ed.)

Kotler Philip Kevin Lane Keller. (2016). Marketing Management (15ed.). Pearson Education Ltd.

Cita Chicago Style (17a ed.)

Kotler Philip Kevin Lane Keller. Marketing Management. 15ed. Delhi: Pearson Education Ltd, 2016.

Cita MLA (9a ed.)

Kotler Philip Kevin Lane Keller. Marketing Management. 15ed. Pearson Education Ltd, 2016.