Cita APA (7th ed.)

Kumar, A., & Meenakshi, N. (2013). Marketing Management (2nd.). Vikas Publishing House Pvt, Ltd.

Cita Chicago (17th ed.)

Kumar, Arun, i N. Meenakshi. Marketing Management. 2nd. Noida: Vikas Publishing House Pvt, Ltd, 2013.

Cita MLA (9th ed.)

Kumar, Arun, i N. Meenakshi. Marketing Management. 2nd. Vikas Publishing House Pvt, Ltd, 2013.