Mathur, U. C. (2012). Product Brand Management (2nd.). Excel Books.
Cita Chicago (17th ed.)Mathur, U C. Product Brand Management. 2nd. New Delhi: Excel Books, 2012.
Cita MLA (9th ed.)Mathur, U C. Product Brand Management. 2nd. Excel Books, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.