APA (7th ed.) Citation

Farris, P. W. B. (2010). Marketing Metrics (is.). Que Publishing.

Chicago Style (17th ed.) Citation

Farris, Paul W; Bendle. Marketing Metrics. is. Indianapol: Que Publishing, 2010.

MLA (9th ed.) Citation

Farris, Paul W; Bendle. Marketing Metrics. is. Que Publishing, 2010.