Cita APA (7a ed.)

Farris, P. W. B. (2010). Marketing Metrics (is.). Que Publishing.

Cita Chicago Style (17a ed.)

Farris, Paul W; Bendle. Marketing Metrics. is. Indianapol: Que Publishing, 2010.

Cita MLA (9a ed.)

Farris, Paul W; Bendle. Marketing Metrics. is. Que Publishing, 2010.