Farris, P. W. B. (2010). Marketing Metrics (is.). Que Publishing.
Chicago-čujuhus (17. p.)Farris, Paul W; Bendle. Marketing Metrics. is. Indianapol: Que Publishing, 2010.
MLA-čujuhus (9. p.)Farris, Paul W; Bendle. Marketing Metrics. is. Que Publishing, 2010.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.