Kumar, A. &. M. (2016). Marketing Management (3rd.). Vikas Publishing.
Cita Chicago (17th ed.)Kumar, Arun & Meenakshi. Marketing Management. 3rd. Vikas Publishing, 2016.
Cita MLA (9th ed.)Kumar, Arun & Meenakshi. Marketing Management. 3rd. Vikas Publishing, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.