Cita APA (7th ed.)

Kumar, A. (2016). Marketing Management (3rd.). Vikas Publishing House Private Limited.

Cita Chicago (17th ed.)

Kumar, Arun. Marketing Management. 3rd. Noida: Vikas Publishing House Private Limited, 2016.

Cita MLA (9th ed.)

Kumar, Arun. Marketing Management. 3rd. Vikas Publishing House Private Limited, 2016.