Kumar, A. (2016). Marketing Management (3rd.). Vikas Publishing House Private Limited.
Cita Chicago Style (17a ed.)Kumar, Arun. Marketing Management. 3rd. Noida: Vikas Publishing House Private Limited, 2016.
Cita MLA (9a ed.)Kumar, Arun. Marketing Management. 3rd. Vikas Publishing House Private Limited, 2016.
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