Ramaswamy, V. S. (1990). Marketing Management (5th.). McGraw Hill Education India Pvt Limited.
Cita Chicago Style (17a ed.)Ramaswamy, V S. Marketing Management. 5th. New Delhi: McGraw Hill Education India Pvt Limited, 1990.
Cita MLA (9a ed.)Ramaswamy, V S. Marketing Management. 5th. McGraw Hill Education India Pvt Limited, 1990.
Precaución: Estas citas no son 100% exactas.