Kumar,RameshS. (2017). Consumer Behavior: The Indian Context (Concept and Cases ) (2nd.). Pearson.
Chicago Style (17th ed.) CitationKumar,RameshS. Consumer Behavior: The Indian Context (Concept and Cases ). 2nd. Noida: Pearson, 2017.
MLA (9th ed.) CitationKumar,RameshS. Consumer Behavior: The Indian Context (Concept and Cases ). 2nd. Pearson, 2017.
Warning: These citations may not always be 100% accurate.