Kumar,RameshS. (2017). Consumer Behavior: The Indian Context (Concept and Cases ) (2nd.). Pearson.
Lua i Stíl Chicago (17ú heag.)Kumar,RameshS. Consumer Behavior: The Indian Context (Concept and Cases ). 2nd. Noida: Pearson, 2017.
Lua MLA (9ú heag.)Kumar,RameshS. Consumer Behavior: The Indian Context (Concept and Cases ). 2nd. Pearson, 2017.
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