APA (7th ed.) Citation

Zikmund,William G. (2013). Essentials of Marketing Research (5th.). Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund,William G. Essentials of Marketing Research. 5th. Australia: Cengage Learning, 2013.

MLA (9th ed.) Citation

Zikmund,William G. Essentials of Marketing Research. 5th. Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.