Harvard Business Review. (2001). Harvard Business Review on Customer Relationship Management. Harvard Business Press.
Cita Chicago (17th ed.)Harvard Business Review. Harvard Business Review on Customer Relationship Management. Boston: Harvard Business Press, 2001.
Cita MLA (9th ed.)Harvard Business Review. Harvard Business Review on Customer Relationship Management. Harvard Business Press, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.