Cita APA (7th ed.)

Kim, W. C. M. (2005). Blue Ocean Strategy. Harvard Business School Press.

Cita Chicago (17th ed.)

Kim, W. Chan; Mauborgne. Blue Ocean Strategy. Boston: Harvard Business School Press, 2005.

Cita MLA (9th ed.)

Kim, W. Chan; Mauborgne. Blue Ocean Strategy. Harvard Business School Press, 2005.