Cita APA (7a ed.)

Kumar, A., & Meenakshi, N. (2016). Marketing Management (3rd.). Vikas Publishing House Private Limited.

Cita Chicago Style (17a ed.)

Kumar, Arun, y N. Meenakshi. Marketing Management. 3rd. Noida: Vikas Publishing House Private Limited, 2016.

Cita MLA (9a ed.)

Kumar, Arun, y N. Meenakshi. Marketing Management. 3rd. Vikas Publishing House Private Limited, 2016.