Cita APA (7a ed.)

Philip Kotler. (2016). Marketing Management (15th.). Indian Edition Published By Pearson India Education Services Pvt.Ltd.

Cita Chicago Style (17a ed.)

Philip Kotler. Marketing Management. 15th. NEW DELHI: Indian Edition Published By Pearson India Education Services Pvt.Ltd, 2016.

Cita MLA (9a ed.)

Philip Kotler. Marketing Management. 15th. Indian Edition Published By Pearson India Education Services Pvt.Ltd, 2016.