Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson India
2015
|
| Edition: | 4th |
| Subjects: | |
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MARC
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| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th | ||
| 260 | |a New Delhi |b Pearson India |c 2015 | ||
| 300 | |a xxix+ 586p, 25cm | ||
| 650 | |a Marketing; |a Marketing management; |a Brand management |9 47671 | ||
| 700 | |a Parameswaran, Ambi M G |a Jacob, Isaac |9 28010 | ||
| 999 | |c 335479 |d 335479 | ||
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