Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author: Keller, Kvin Lane
Other Authors: Parameswaran, Ambi M G Jacob, Isaac
Format: Book
Language:English
Published: New Delhi Pearson India 2015
Edition:4th
Subjects:
Marketing; > Marketing management; > Brand management
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