Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kvin Lane
Andre forfattere:	Parameswaran, Ambi M G Jacob, Isaac
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Pearson India 2015
Udgivelse:	4th
Fag:	Marketing; > Marketing management; > Brand management
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