Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author:	Keller, Kvin Lane
Other Authors:	Parameswaran, Ambi M G Jacob, Isaac
Format:	Book
Language:	English
Published:	New Delhi Pearson India 2015
Edition:	4th
Subjects:	Marketing; > Marketing management; > Brand management
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane

Published 2015

Book