Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografski detalji
Glavni autor: Keller, Kvin Lane
Daljnji autori: Parameswaran, Ambi M G Jacob, Isaac
Format: Knjiga
Jezik:engleski
Izdano: New Delhi Pearson India 2015
Izdanje:4th
Teme:
Marketing; > Marketing management; > Brand management
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

Izdano 2015
Knjiga
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